Royal Melbourne Show
The online ticketing industry has been dominated by a small conglomerate of power players that offer ticketing services for events of every scale.
The online ticketing industry has been dominated by a small conglomerate of power players that offer ticketing services for events of every scale. Although a shortlist of companies control the space, each owns a niche segment that solidifies their value in the marketplace.
Ticketmaster stands as the leader in ticketing large-scale sports and entertainment events. Merging with Live Nation in 2009for a reported $2.5 billion, the ticketing giant has evolved to place a greater focus on partnering with global artists, athletes and venues to shape fully immersive entertainment experiences.
In 2015, Live Nation alone sold over 530 million tickets, generating $7.2 billion in revenue. Most recently, Ticketmaster partnered with ticket app Gametime, attempting to reach millennial sports fans. Serving as another secondary marketplace, the app will offer access to the 12,000 teams and venues that use Ticketmaster.
Carving out a lane as the leading global ticket reseller, StubHub represents a hybrid that services a myriad of live events. In 2007, StubHub was acquired by eBay for $310 million. In 2015, the platform attracted over 16 million unique visitors and close to 10 million events each month. In the first quarter of 2016, StubHub saw revenue reach $117 million, marking a 34% rise from the previous year.
While these primary stakeholders in the U.S. have presumably cornered the global market, few of the top ticketing providers are headquartered abroad, or boast a footprint in untapped international markets that matches their imprint in America. Though a very challenging task, this white space opens a door for emerging international players to step in and climb the ranks.
Founded in India and launched in 2007, Kyazoonga is an online ticketing platform with a mission to make tickets accessible for everyone, anywhere in the world. Standing as India’s first and largest entertainment and sports ticketing company, Kyazoonga is emerging as the fastest-growing international online ticket provider.